A bunch of very high profile NBA players did an ad that aired during NBA games on Christmas day.

Mike Weisser, “the Gun Guy” notes what a game changer this could be.

I was in a high-end burger bar Christmas afternoon when one of these ads played on the widescreen that was tuned to the NBA. This restaurant tends to be a noisy place, but it quieted down when Carmelo Anthony said what he had to say. Way down.

Going to take this kind of high profile activism and a lot of testicular fortitude to beat the NRA. But they have to be beat.