The news that Kellogg pulled out of advertising on Breitbart.com (home of the neo-nazi movement) shocked me because I never imagined they had normal product sponsors like Kellogg or Allstate. I don’t go to alt-right, neo-nazi knuckle dragging hatemonger sites – maybe it’s just me, but I don’t need to hear the other side.
So yeah, if you sell your products to the general public, might not be a good idea to identify with racism, misogyny, antisemitism, authoritarianism, etc. if you want to sell normal people cereal.
Of course if you launch a line of Skin Head Cereal, sweet puffed corn with delicious marshmallows swastikas!* Then I get it.
* Part of a nutritious breakfast to give your kids the energy to stop the zionist occupying government!!